Build a thriving coaching practice with confidence  – in just 9 months

Join the Coach Africa Academy at the first ever coaching for Afripreneurs program that is specifically designed for Africans aiming to make a change in the booming global coaching industry.

Join us and level up as a coach!

Yes, I am ready to join the Coach Africa Academy

A quick question for you.....

Are you…

  • Looking to be a sought-after coach who helps people create tangible, transformative results?
  • Dreaming of turning your coaching passion into a profitable business you love running?
  • Doubting yourself and not feeling 100% confident in your coaching abilities?
  • Longing to create a real, stable coaching career, but have no idea how?
  • Confused by social media, marketing, and everything you “should” be doing?
  • Questioning your choice to become a coach, and fearing you might be generic?
  • A manager or leader and want to mentor and develop others within your organisation?
  • Interested in creating a coaching culture within your organisation?

If you said “yes” to any of the above, we want you to know one thing:

It’s not your fault your coaching business isn’t booked out yet.

You’re not flawed, and you’re not a bad coach.

You haven’t been wasting your potential (every piece of your journey contributes to your success, you’ll see), and you can reach your goals of helping people and making great money as a coach.

We can help you connect the missing pieces to become a great coach.

Or let us rephrase that...

What if by going through some profound trainings and teachings, you would experience a massive life changing transformation as a coach that will enable you to: 

  • Improve your understanding of coaching fundamentals
  • Increase your confidence levels as a coach
  • Charge your worth
  • Receive international accreditation from the International coaching federation (ACC levels)
  • Learn bespoke African brewed coaching methods that set you apart from Western coaches and allow you to compete on the global stage
  • Leave a legacy you are proud of
  • Become visible
  • Increase your income
  • Leave indelible prints on the sand

If you want to know how Coach Africa can help you, keep reading.


Revealed: The real secret to creating a thriving coaching practice


The problem is.....

You know you are meant for more. You want to charge your worth and deliver your expertise with confidence.

The thing is that after being in the coaching space for over 16 years, we know that imported copy paste coach training and certification programs don't work here in Africa!

The Coach Africa Academy provides you with the credibility, knowledge and tools to become an incredible coach based on bespoke coaching models firmly rooted in the African context and relevant for both an African audience as a global audience. It's time to build that coaching business of your dreams.


You have a lot to give....

You know that you can have a successful coaching practice but you are constantly second guessing yourself. You are asking questions like:

  • I am not certified as a coach, will people take me seriously?
  • What sets me apart as an African coach from my peers, there's so much competition.
  • How can I improve myself as a coach, gain more relevant skills?
  • How do I attract my ideal clients?
  • How much do I charge?
  • How do I ensure I get results for those who invest in me?
  • What do I do first and what do I do next?

Let's imagine this scenario

It is now the 16th of July, 2022.

You are about going in for a coaching session. You are well prepared. You are confident. You are about to help even more people to succeed in their area of expertise. You are able to sustain yourself and your loved ones with your coaching practice AND invest significantly in your business growth.

This is a far cry from where you are today. You either just started your coaching business and do not have sufficient clients to make ends-meet. Or you have been in the coaching space for a couple of years without any formal certification and as a result have not been able to charge your worth. Few things are more painful in life than struggling to pay your bills and provide for your family and having to still do all other stuff to make ends meet.!

.......But now, you have credibility. You charge your worth, have customers walking up to you plus you have freedom to spend more time with the people that are dearest to you, travel the world and sell without feeling salesy

You can finally stop hustling and now run your business with ease.

So I guess our question is this: If there is an opportunity for you to create this day and learn from the best of the best, so that all you imagined above can become your reality, would you take it?

Yes! I am ready to charge my worth!

Here comes the step-by-step program that teaches you how to run a thriving coaching practice with confidence and that gets you certified with the International Coaching Federation!

Tailor made for the Afripreneur


This is a perfect fit for you if.....

✔You want to become an independent or in-house company Coach and start a career to help others learn, grow and succeed in their own lives, connect with their sense of purpose 

✔You're an experienced coach looking to get certified 

✔You're an experienced coach looking for more bespoke African-based coaching models that set you apart from competition

✔You are a coach ready to charge your worth and get the much needed certifications to back you up.

✔You are ready to make coaching your full time profession

✔You’re looking to go deeper with your clients and develop your practice

✔You’re a manager or leader and want to mentor and develop others within your organisation

✔ You’re interested in creating a coaching culture within your organisation and want to immerse yourself in coaching practice

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Here is what is included

✔ Our 9-months Coach Africa Signature Coach Training & Credentialing Program

✔ Guiding you all the way to ACC Level Certification (International Coaching Federation)*

✔ Live sessions with facilitator

✔ Access to a self paced detailed 5 module course in your Coach Africa library consisting of:

  • Module 1 – Coaching - What is it? What is it not?- 3 hours
  • Module 2 – Why Coaching?- 3 hours
  • Module 3 – The How Question- 10 hours
  • Module 4 – Key skills and competences in Coaching - 5 hours
  • Module 5 – Professional Coaching- 4 hours
  • Module 6:  35 hours

✔  LIVE training sessions on NINE coaching competencies

✔ One-on-one mentorship support by a top coach

✔  Video resources, handouts, templates, checklists and practical classes.

 * Costs for the ICF exam (appr. USD 300) and yearly membership fees are excluded

Learn the skills, strategies & tools you need to build a thriving coaching business even if you have no previous coaching experience.


Three bespoke programs to suit your every need


Our Foundational Coach Skills Training Program is a MUST for new coaches starting in the profession and will equip you with the coaching fundamentals. Our Training , Certification & Credentialing Program is our Signature A-Z solution where we guide you through all the steps to become a successful and accredited coach. Our Credentialing Fasttrack is especially suitable for busy professionals that want to fasttrack the process towards certification.

Below prices are webinar-only prices and are applicable for pay-in-full.

We also offer payment plans, contact us if you are interested.

Foundational Skills Training Program


Normal price= USD 1,297 (SAVE USD 200)


  • A 6-weeks Signature Coach Training Program

  • 6 Live 90 minute sessions with facilitator

  • Self-paced learning across 5 modules - African-brewed Coaching course in your Coach Africa library

  • Video resources, handouts, templates, checklists and practical peer-coaching sessions with feedback















Signature Training, Certification & Credentialing Program


Most Popular: Normal price= USD 2,997 (SAVE USD 500)

  • A 9-months COMPLETE Coach Africa Signature Coach Training & Credentialing Program

  • Self-studying modules 1 to 6 of the African-brewed Coaching course in your Coach Africa library

  • 15 LIVE facilitator led workshops

  • CA Coaching Knowledge Assessment

  • 5 Peer coaching assessments

  • 2 supervised coaching assessments

  • 7 group coach mentoring sessions

  • 3 individual coach mentoring sessions

  • Assessment for readiness for ICF CKA

  • Support in preparing you for credentialing at ACC level with ICF (International Coaching Federation)*


Excludes ICF related costs, such as ICF exam (appr. USD 300) and yearly ICF membership renewal fees 


Credentialing FASTTRACK


Normal price= USD 2,497 (SAVE USD 500)


  • A 6-months condensed Coach Africa Signature Coach Training & Credentialing Program

  • Self-studying modules 1 to 6 of the African-brewed Coaching course in your Coach Africa library

  • INTENSIVE facilitator led workshops

  • CA Coaching Knowledge Assessment

  • 5 Peer coaching assessments

  • 2 supervised coaching assessments

  • 7 group coach mentoring sessions

  • 3 individual coach mentoring sessions

  • Assessment for readiness for ICF CKA

  • Support in preparing you for credentialing at ACC level with ICF (International Coaching Federation)*


Excludes ICF related costs, such as ICF exam (appr. USD 300) and yearly ICF membership renewal fees 


Why coaches are joining the Coach Africa Academy

Tickets will sell out fast, you might as well order now!

"After a recent life-changing experience, I found my purpose in the coaching space and so I have decided to grow my business and make it profitable.
To the world I am a new coach, but I have been coaching for a while without payment.
Considering that, to ensure that the business thrives, I would like to develop my coaching skills with Coach Africa Academy.
It is my wish to give my clients peace of mind and confidence when they choose to pay to work with me by raising my credibility.
I am confident that after this program, I will also be able to offer my clients more impactful guidance".
 Angeline Gahadza from Cape Town, South Africa

About Coach Africa Academy

Coach Africa Academy is an accredited professional coaching hub that provides individuals with the tools, resources, credibility, knowledge and support to become competent coaches with sustained personal and organisational success.

As an African-driven initiative, Coach Africa Academy exists as a space for people to develop; whether you're starting and developing your skill set, working toward your coaching credential, or more experienced and concentrating on your continuing professional development.

Our comprehensive programmes, facilitated by experts, are specifically designed to support and challenge you to move beyond technique and embody the attitudes and skills essential to the profession of coaching.

Meet the team



Dr. Norah Njuba Bwaya 

She is the Founder of the first coaching firm in Eastern Africa--Coach Africa Ltd. She is a Certified Executive Coach, Organization Development and Change Consultant, Facilitator/trainer and public speaker with working experience across 4 careers (Accountancy, Marketing, Insurance, Coaching) in 21 countries across 3 continents (Africa, Europe, America). As a coach, she has served top executives in over 100 organizations. 

Passionate about African Excellence. She started the Institute of Work Culture and Ethics and has done a lot of work for her country around driving the cause for change.

In her past life as an employee, Norah left a track record of performance in various industries and sectors including: petroleum, health, banking, hospitality, insurance, beverages and, the development sector. The diversity of experience makes her uniquely placed to support top-tier leaders.

She holds a Bachelors Degree in Commerce (Accounting) Hons. from Makerere University; is an Accredited Professional Certified Coach (PCC) – International Coaching Federation; and a Doctorate in Executive Performance from  Middlesex University, UK.


Danny den Hartog 

He is a knowledge-preneur and online marketing enthusiast. He is the Founder of the virtual and international arm of Coach Africa (Coach Africa for Entrepreneurs). Danny is a social entrepreneur and international business/ scaling coach with a love for Africa and an obsession for personal development. Danny believes that "Everything we create in life, we first create in our minds and that we can only change the world inside out"

Danny is passionate about Africa. His first visit to Uganda, as the MD of a renewable energy crowdfunding platform,  shattered the stereotypical image that he had of Africa. At the same time, he was frustrated about the lack of a level playing field and made it his mission is to make money do good and help catalyze African Excellence by developing powerful African-owned businesses across the world.

Danny holds a Master Degree (cum-laude) from Rotterdam Management School and a Bachelor Degree in Asian Studies.




Eileen Walusimbi Oloya

She is the Director for the Coach Africa Academy. She is an internationally certified Executive and Transformational Coach, Trainer, Facilitator, Speaker, and management consultant. She had the opportunity to serve in different capacities at British Council Uganda, Barclays Bank Uganda, IFC-World bank, and as a consultant and founder of Linkit Management Solutions.

Eileen is passionate about unlocking people's potential and believes that personal growth is key to enabling people to live authentic lives. She has a background in Human resources and Project Management and is an expert in supporting individuals and organizational teams to achieve sustainable and unparalleled excellence through; creating awareness by speaking to their unique sets of circumstances and processes.

Over the years, she has learned that top performers' critical differentiator is not how they handle strategy or innovation. It's about how they execute. Few leaders understand the execution game, especially in the face of massive uncertainty, yet these are the times we find ourselves in globally. Without execution, a visionary leader is just a dreamer, an executive only an administrator, and the entrepreneur is usually broke.

To thrive as a leader, you must master execution. That's where I come in. I have supported high–level staff in high-impact organizations within the public and private spaces. She has also worked closely with SME's as well as executives and entrepreneurs. She has extensive experience taking leaders through leadership gap identification exercises, peer learning, training, facilitation, and coaching.

Four things happen when she works with leaders;

They become more self-aware, increase their revenue, increase their profit and increase their impact. This is in line with her life purpose to use my passion and creativity to inspire and transform people by supporting them to discover and express their God-given potential harmoniously and lovingly.



A word from Founder of the first coaching firm in Eastern Africa--Coach Africa Ltd.

Dr. Norah Njuba Bwaya

We believe coaching originated in Africa and have developed a bespoke African Brewed Coaching Program. Watch to the video of our Dr. Norah Njuba Bwaya. 


Still have questions? We have answers!


Contact us about the Academy


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