There has never been a better time to become a coach 

It's time to take your coaching business seriously and turn your hobby into an impactful business.

If you're looking to build your coaching skills and confidence and get your coaching credentials in, this is your time and the Coach Africa Academy is the place.

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A quick question for you.....

Are you…

  • Looking to be a sought-after coach who helps people create tangible, transformative results?
  • Dreaming of turning your coaching passion into a profitable business you love running?
  • Doubting yourself and not feeling 100% confident in your coaching abilities?
  • Longing to create a real, stable coaching career, but have no idea how?
  • Confused by social media, marketing, and everything you “should” be doing?
  • Questioning your choice to become a coach, and fearing you might be generic?

If you said “yes” to any of the above, we want you to know one thing:

It’s not your fault your coaching business isn’t booked out yet.

You’re not flawed, and you’re not a bad coach.

You haven’t been wasting your potential (every piece of your journey contributes to your success, you’ll see), and you can reach your goals of helping people and making great money as a coach.

We can help you connect the missing pieces to become a great coach.

Or let us rephrase that...

What if by going through some profound trainings and teachings, you would experience a massive life changing transformation as a coach that will enable you to: 

  • Improve your understanding of coaching fundamentals
  • Increase your confidence levels as a coach
  • Charge your worth
  • Receive international accreditation from the International coaching federation (ACC levels)
  • Learn bespoke African brewed coaching methods that set you apart from Western coaches and allow you to compete on the global stage
  • Leave a legacy you are proud of
  • Become visible
  • Increase your income
  • Leave indelible prints on the sand

If you want to know how Coach Africa can help you, keep reading.


Revealed: The real secret to creating a thriving coaching practice


The problem is.....

You know you are meant for more. You want to charge your worth and deliver your expertise with confidence.

The thing is that after being in the coaching space for over 16 years, we know that imported copy paste coach training and certification programs don't work here in Africa!

The Coach Africa Academy provides you with the credibility, knowledge and tools to become an incredible coach based on bespoke coaching models firmly rooted in the African context and relevant for both an African audience as a global audience. It's time to build that coaching business of your dreams.


You have a lot to give....

You know that you can have a successful coaching practice but you are constantly second guessing yourself. You are asking questions like:

  • I am not certified as a coach, will people take me seriously?
  • What sets me apart as an African coach from my peers, there's so much competition.
  • How can I improve myself as a coach, gain more relevant skills?
  • How do I attract my ideal clients?
  • How much do I charge?
  • How do I ensure I get results for those who invest in me?
  • What do I do first and what do I do next?

Here comes the step-by-step program helping you to get your top-level coaching credentials with ABCCCP and builds your skills as an entrepreneur.

This is a perfect fit for you if.....

✔You want to become an independent Coach and start a career to help others learn, grow and succeed in their own lives, connect with their sense of purpose 

✔You're an experienced coach looking to get certified 

✔You're an experienced coach looking for more bespoke African-based coaching models that set you apart from competition

✔You are a coach ready to charge your worth and get the much needed certifications to back you up.

✔You are ready to make coaching your full time profession

✔You’re looking to go deeper with your clients and develop your practice 

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Learn the skills, strategies & tools you need to build a thriving coaching business even if you have no previous coaching experience.


About Coach Africa Academy

Coach Africa Academy is an accredited professional coaching hub that provides individuals with the tools, resources, credibility, knowledge and support to become competent coaches with sustained personal and organisational success.

As an African-driven initiative, Coach Africa Academy exists as a space for people to develop; whether you're starting and developing your skill set, working toward your coaching credential, or more experienced and concentrating on your continuing professional development.

Our comprehensive programmes, facilitated by experts, are specifically designed to support and challenge you to move beyond technique and embody the attitudes and skills essential to the profession of coaching.

Meet the team



Dr. Norah Njuba Bwaya 

She is the Founder of the first coaching firm in Eastern Africa--Coach Africa Ltd. She is a Certified Executive Coach, Organization Development and Change Consultant, Facilitator/trainer and public speaker with working experience across 4 careers (Accountancy, Marketing, Insurance, Coaching) in 21 countries across 3 continents (Africa, Europe, America). As a coach, she has served top executives in over 100 organizations. 

Passionate about African Excellence. She started the Institute of Work Culture and Ethics and has done a lot of work for her country around driving the cause for change.

In her past life as an employee, Norah left a track record of performance in various industries and sectors including: petroleum, health, banking, hospitality, insurance, beverages and, the development sector. The diversity of experience makes her uniquely placed to support top-tier leaders.

She holds a Bachelors Degree in Commerce (Accounting) Hons. from Makerere University; is an Accredited Professional Certified Coach (PCC) – International Coaching Federation; and a Doctorate in Executive Performance from  Middlesex University, UK.


Danny den Hartog 

He is a knowledge-preneur and online marketing enthusiast. He is the Founder of the virtual and international arm of Coach Africa (Coach Africa for Entrepreneurs). Danny is a social entrepreneur and international business/ scaling coach with a love for Africa and an obsession for personal development. Danny believes that "Everything we create in life, we first create in our minds and that we can only change the world inside out"

Danny is passionate about Africa. His first visit to Uganda, as the MD of a renewable energy crowdfunding platform,  shattered the stereotypical image that he had of Africa. At the same time, he was frustrated about the lack of a level playing field and made it his mission is to make money do good and help catalyze African Excellence by developing powerful African-owned businesses across the world.

Danny holds a Master Degree (cum-laude) from Rotterdam Management School and a Bachelor Degree in Asian Studies.




Eileen Walusimbi Oloya

She is the Director for the Coach Africa Academy. She is an internationally certified Executive and Transformational Coach, Trainer, Facilitator, Speaker, and management consultant. She had the opportunity to serve in different capacities at British Council Uganda, Barclays Bank Uganda, IFC-World bank, and as a consultant and founder of Linkit Management Solutions.

Eileen is passionate about unlocking people's potential and believes that personal growth is key to enabling people to live authentic lives. She has a background in Human resources and Project Management and is an expert in supporting individuals and organizational teams to achieve sustainable and unparalleled excellence through; creating awareness by speaking to their unique sets of circumstances and processes.

Over the years, she has learned that top performers' critical differentiator is not how they handle strategy or innovation. It's about how they execute. Few leaders understand the execution game, especially in the face of massive uncertainty, yet these are the times we find ourselves in globally. Without execution, a visionary leader is just a dreamer, an executive only an administrator, and the entrepreneur is usually broke.

To thrive as a leader, you must master execution. That's where I come in. I have supported high–level staff in high-impact organizations within the public and private spaces. She has also worked closely with SME's as well as executives and entrepreneurs. She has extensive experience taking leaders through leadership gap identification exercises, peer learning, training, facilitation, and coaching.

Four things happen when she works with leaders;

They become more self-aware, increase their revenue, increase their profit and increase their impact. This is in line with her life purpose to use my passion and creativity to inspire and transform people by supporting them to discover and express their God-given potential harmoniously and lovingly.



A word from Founder of the first coaching firm in Eastern Africa--Coach Africa Ltd.

Dr. Norah Njuba Bwaya

We believe coaching originated in Africa and have developed a bespoke African Brewed Coaching Program. Watch to the video of our Dr. Norah Njuba Bwaya. 


What we thought you may ask..


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