NEW COHORT STARTING JUNE 2025!
Become a Certified, Confident African Coach Rooted in Purpose.
Ready for the World.
This is your fast-track to:
✅ Build unshakable coaching confidence
✅ Learn coaching methods tailored for African clients and contexts
✅ Unlock new income opportunities with globally respected credentials (ICF + ABCCCP)
Enroll now and join the next generation of transformational African coaches.
Get your free Program Brochure
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Stop Searching for Coaching Programs That Don’t Understand Your Context
The path to becoming a credible, confident, and well-paid coach in Africa starts here.
Are you...
👉🏾 Coaching informally — but feeling like something’s missing?
👉🏾 Longing to build a real business from your passion, but overwhelmed by where to begin?
👉🏾 Struggling with self-doubt and wondering if you're “qualified enough” to call yourself a coach?
👉🏾 Browsing endless coach training programs — but none of them feel like they were made for you?
👉🏾 Tired of Western-centric models that don’t reflect your culture, clients, or context?
If any of that resonates, you’re in the right place.
Since 2006, Coach Africa has been building a coaching ecosystem by Africans, for Africa — with global credibility.
We train and credential purpose-driven coaches who want to do powerful work AND get paid what they deserve.
And unlike overpriced programs imported from abroad, our flagship program The Credentialed Coach equips you with:
✅ Globally recognized credentials (ICF & ABCCCP)
✅ Afrocentric coaching models that reflect your reality (like TREES)
✅ Practical tools to build a coaching business that’s profitable AND values-driven
✅ A supportive Pan-African community that believes in your vision
We don’t just teach you to coach. We show you how to coach with confidence, earn with integrity, and lead with purpose.
What If One Program Could Change Everything?
Imagine this...
You’re no longer second-guessing your coaching abilities.
You’re no longer hiding behind imposter syndrome.
You’re not just “calling yourself a coach”, you are a certified, sought-after, transformational coach with a clear path, real impact, and a thriving business.
With The Credentialed Coach, you’ll gain the skills, systems, and credibility to:
✅ Master the core fundamentals of world-class coaching
✅ Show up with unshakable confidence in any coaching conversation
✅ Set your prices with pride and get paid what your value deserves
✅ Earn globally respected credentials (ICF ACC level + ABCCCP)
✅ Use Afrocentric coaching models that feel authentic and effective
✅ Lead a legacy you can be proud of, in your family, community, and continent
✅ Attract aligned clients and get seen as the expert you already are
✅ Finally start earning consistently from your coaching practice
✅ Leave an imprint as a coach of influence and purpose
What would that kind of transformation be worth to you?
This isn’t just a certification.
It’s a full-circle shift, in identity, income, and impact.
The Real Problem Isn’t You — It’s the System You’ve Been Trying to Fit Into
You know you’re meant for more.
You feel the calling to coach and coach with excellence.
You want to charge your worth and deliver powerful results with confidence.
But here’s the truth that most won’t tell you:
💥 Most coaching programs weren’t made for us.
💥 They’re copy-paste imports. Western-centric. Overpriced. Out of touch.
💥 They don’t understand our cultural nuances, our market dynamics, or our leadership style.
After nearly two decades of growing coaching across the continent, we’ve seen this pattern repeat over and over, passionate African coaches left feeling unseen, underprepared, and unsupported.
Coach Africa Academy exists to change that.
We give you the tools, frameworks, and global credentials —
but we root them in what’s real for you:
🌍 Afrocentric models like TREES that reflect your context
🌍 International credibility (ICF + ABCCCP) without losing your identity
🌍 Practical support to turn your passion into a profitable coaching business
It’s time to stop trying to fit into someone else’s mold.
It’s time to build a coaching career that reflects who you are and where you’re going.
You Have So Much to Give, So Why Are You Still Second-Guessing Yourself?
You know deep down that you're meant to coach.
You're the person people turn to for clarity, insight, and transformation.
You’ve felt the impact of your presence — even without the formal titles.
But still… the doubt creeps in.
You ask yourself:
- “I’m not certified, will anyone take me seriously?”
- “There are so many coaches out there… what makes me different as an African coach?”
- “How do I actually grow in this space and gain relevant, real-world skills?”
- “Where do I even find my ideal clients?”
- “What should I be charging and how do I price without fear?”
- "How do I ensure my clients get real results, not just surface change?”
- "What do I do first… and what comes next?”
These aren’t silly questions.
They’re the exact questions every powerful coach must face and answer if they’re serious about doing this professionally.
The good news?
You don’t have to figure it out alone.
The Credentialed Coach program exists to give you the clarity, structure, and confidence to stop questioning and start thriving.
Here’s the Proven Step-by-Step Path to Becoming a Certified, Confident, and Credible Coach
Introducing The Credentialed Coach, our flagship coaching certification and professional development program.
This isn’t just another online course.
It’s a structured, supportive, and Afrocentric journey designed to help you:
✅ Earn your top-tier credentials with the International Coaching Federation (ICF, ACC level) and/or ABCCCP
✅ Master the core competencies of professional coaching, from first session to final results
✅ Learn how to coach with confidence using African-rooted models like TREES that resonate across local and global markets
✅ Build a coaching practice that’s not just passionate — but profitable, purposeful, and sustainable
✅ Gain clarity on your niche, pricing, client acquisition, and long-term growth
✅ Become part of a Pan-African community of transformational coaches rewriting the narrative
If you’re ready to stop guessing and start growing, this is your next step.
This Program Is a Perfect Fit for You If…
✔️ You’re ready to start your career as an independent coach, helping others grow, lead, and live with purpose while building a purposeful path for yourself.
✔️ You’ve been coaching already, but now it’s time to get certified, get serious, and get seen.
✔️ You’re craving African-rooted coaching models that truly reflect your culture, voice, and values — and set you apart in a sea of sameness.
✔️ You want to charge your worth with confidence, backed by international credentials like ICF or ABCCCP.
✔️ You’re done dabbling. You’re ready to build a sustainable, profitable, and impactful coaching practice.
✔️ You want to go beyond surface conversations and create deep, transformational results for your clients.
✔️ You believe in coaching as a calling — and now, you're ready to walk that path with purpose and support.
Your Path to Global Certification Starts Here
There’s one clear path to becoming a confident, credentialed, and culturally grounded coach and that’s The Credentialed Coach™ program.
Whether you’re just starting out or you’re already coaching and ready to formalize your practice, this program is designed to take you from purpose to professionalism, and from informal passion to international recognition.
Through our step-by-step curriculum, you’ll:
✅ Master foundational coaching skills
✅ Learn and apply the TREES African coaching model
✅ Get fully prepared for your ICF ACC and/or ABCCCP credential
✅ Build a strong, sustainable coaching practice
The Credentialed Coach (ICF ACC)
Become a Credentialed Coach (ICF ACC)
What Clients Say
About Coach Africa Academy
Coach Africa Academy is one of the continent’s leading Afrocentric coaching institutions empowering purpose-driven individuals to become globally credible, locally relevant, and professionally equipped coaches.
We’re more than just a training provider.
We are a movement nurturing African Excellence through transformational coaching.
Whether you’re:
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Just starting your coaching journey,
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Working toward global credentials like ICF or ABCCCP, or
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An experienced coach focused on continuous growth...
You belong here.
With nearly two decades of experience, our expert-led programs are intentionally designed to help you:
✅ Gain world-class coaching skills and credentials
✅ Root your practice in culturally relevant models like TREES
✅ Grow personally while serving professionally
✅ Join a community committed to changing lives starting with their own
We don’t just teach coaching.
We shape coaches who lead with integrity, earn with confidence, and transform lives across Africa and beyond.
Meet the team
Dr. Norah Njuba Bwaya
She is the Founder of the first coaching firm in Eastern Africa--Coach Africa Ltd. She is a Certified Executive Coach, Organization Development and Change Consultant, Facilitator/trainer and public speaker with working experience across 4 careers (Accountancy, Marketing, Insurance, Coaching) in 21 countries across 3 continents (Africa, Europe, America). As a coach, she has served top executives in over 100 organizations.
Passionate about African Excellence. She started the Institute of Work Culture and Ethics and has done a lot of work for her country around driving the cause for change.
In her past life as an employee, Norah left a track record of performance in various industries and sectors including: petroleum, health, banking, hospitality, insurance, beverages and, the development sector. The diversity of experience makes her uniquely placed to support top-tier leaders.
She holds a Bachelors Degree in Commerce (Accounting) Hons. from Makerere University; is an Accredited Professional Certified Coach (PCC) – International Coaching Federation; and a Doctorate in Executive Performance from Middlesex University, UK.
Danny den Hartog
Danny den Hartog is Certified Neuroencoding Specialist, a knowledge-preneur, international business coach, and the visionary behind Coach Africa for Entrepreneurs, the virtual and global business arm of Coach Africa.
A passionate advocate for African Excellence, Danny is a social entrepreneur, scaling strategist, and online marketing expert with an unshakable belief that:
“Everything we create in life, we first create in our minds — and we can only change the world from the inside out.”
Danny’s journey into African transformation began during his tenure as Managing Director of a renewable energy crowdfunding platform. His first visit to Uganda shattered every stereotype he held and ignited a lifelong mission to level the playing field by helping African entrepreneurs build powerful, profitable, and purpose-driven businesses.
He now dedicates his energy to coaching individuals who want to lead change, earn well, and build legacy — rooted in integrity and powered by vision.
Danny has a Master’s Degree (Cum Laude) from Rotterdam School of Management.
With Danny, expect bold truth, authentic leadership, and a coaching experience that’s both deeply human and strategically grounded.
Eileen Walusimbi Oloya
She is the Director for the Coach Africa Academy. She is an internationally certified Executive and Transformational Coach, Trainer, Facilitator, Speaker, and management consultant. She had the opportunity to serve in different capacities at British Council Uganda, Barclays Bank Uganda, IFC-World bank, and as a consultant and founder of Linkit Management Solutions.
Eileen is passionate about unlocking people's potential and believes that personal growth is key to enabling people to live authentic lives. She has a background in Human resources and Project Management and is an expert in supporting individuals and organizational teams to achieve sustainable and unparalleled excellence through; creating awareness by speaking to their unique sets of circumstances and processes.
Over the years, she has learned that top performers' critical differentiator is not how they handle strategy or innovation. It's about how they execute. Few leaders understand the execution game, especially in the face of massive uncertainty, yet these are the times we find ourselves in globally. Without execution, a visionary leader is just a dreamer, an executive only an administrator, and the entrepreneur is usually broke.
To thrive as a leader, you must master execution. That's where I come in. I have supported high–level staff in high-impact organizations within the public and private spaces. She has also worked closely with SME's as well as executives and entrepreneurs. She has extensive experience taking leaders through leadership gap identification exercises, peer learning, training, facilitation, and coaching.
Four things happen when she works with leaders;
They become more self-aware, increase their revenue, increase their profit and increase their impact. This is in line with her life purpose to use my passion and creativity to inspire and transform people by supporting them to discover and express their God-given potential harmoniously and lovingly.
Get your free Program Brochure
Leave your details below and you'll automatically receive our full program brochure in your emailbox.
