Credentials
ICF + ABCCCP Accredited
ICF pathway delivered through our partner Coach4Excellence. ABCCCP accreditation native.
ICF Accredited ยท ABCCCP Certified ยท Pan-African
⚡ Starting Q2 2026 · Join the Waitlist Now
Become a Certified, Confident
African Coach
Rooted in Purpose. Ready for the World.
This is your fast-track to:
- ✓ Build your coaching confidence
- ✓ Learn coaching methods tailored for African clients and contexts
- ✓ Unlock new income opportunities with globally respected credentials (ICF + ABCCCP)
*ICF pathway delivered through our partner Coach4Excellence
ICF ACC Pathway
ABCCCP Certified
T.R.E.E.S© Methodology
Pan-African Community
The Credentialed Coach
Starting Q2 2026 ยท Join the Waitlist
6
Modules
15
Workshops
10
Mentoring
ICF
Accredited
ICF Accreditedยท
ACC Credential Pathwayยท
ABCCCP Certifiedยท
T.R.E.E.S© Methodologyยท
Pan-African Communityยท
Afrocentric Coachingยท
ICF Accreditedยท
ACC Credential Pathwayยท
ABCCCP Certifiedยท
T.R.E.E.S© Methodologyยท
Pan-African Communityยท
Afrocentric Coachingยท
Cohort Q2 2026
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✓ Early bird pricing
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The challenge
Most Coaching Programs Don’t Understand Your Local Context.
The path to becoming a credible, confident, and well-paid coach in Africa starts here.
Are you…
- • A professional or leader who senses you’re meant to coach but doesn’t know where to begin?
- • Already coaching, but lacking globally recognised credentials?
- • An HR practitioner, consultant, or facilitator looking to elevate your impact?
- • Tired of generic coaching frameworks that don’t reflect your African reality?
- • Struggling to charge what you’re worth or attract the right clients?
Methodology
T.R.E.E.S© Afrocentric Model
Coaching framework developed by Dr. Norah Njuba Bwaya, designed for the African context.
Practice
Profitable Coaching Tools
Niching, pricing, sales and growth playbooks for a sustainable practice.
Network
Pan-African Community
Join +2,000 coaches trained, +25 countries, all rooted in shared African excellence.
Imagine the shift
What If One Program Could Change Everything?
→
Wake up confident, knowing exactly how to lead transformational coaching conversations.
→
Charge premium rates because your credentials and competence are globally recognised.
→
Build a coaching practice that fits your life, your purpose, and your African context.
→
Step into a Pan-African coaching network of leaders, peers, and mentors.
This isn’t just a certification.
It’s a full-circle shift in identity, income, and impact.
Who this is for
This programme is built
for coaches like you.
Whether you are just starting out or have been coaching informally for years, The Credentialed Coach gives you the structure, credentials, and community to do this professionally.
Aspiring coaches
You know you are meant to coach but have no formal credentials. You want a structured path to global recognition without losing your African identity.
Practicing coaches
You are already coaching but want ICF credentials to command higher fees, attract serious clients, and be taken seriously in the profession.
HR and L&D professionals
You want to integrate coaching skills into your leadership or HR practice, and need recognised credentials to back your work in organisations.
Leaders who coach
You lead teams and want to coach rather than manage. A credential elevates your leadership and transforms how your people experience you.
Entrepreneurs building a coaching business
You want to turn your coaching into a profitable, sustainable practice with a clear niche, pricing strategy, and client acquisition approach.
Consultants and facilitators
You deliver workshops and consulting but want to add coaching to your offering. Credentials open doors to a new tier of client and engagement.
A reframe
The Real Problem Isn’t You — It’s the System.
If you’ve felt stuck, undercredentialed, or invisible as an African coach, here’s the truth:
Most coach training is built for Western markets, Western clients, Western problems.
Credentialing pathways have historically been priced and located out of reach for most African coaches.
There’s been no continental ecosystem connecting coaches across borders, languages and disciplines.
Until now. Coach Africa Academy is rebuilding that system — rooted in Africa, recognised by the world.
Real talk
Why Are You Still Second-Guessing Yourself?
“I’m not sure if I’m good enough to be a coach.”
If you have presence, empathy, and curiosity — you have the foundation. We build the rest.
“What if I invest and don’t actually get clients?”
We don’t just teach you to coach. We teach you to build a profitable practice with niching, pricing and growth tools.
“Will an African-based programme really be globally recognised?”
Yes. ICF pathway through Coach4Excellence and ABCCCP credentials are globally respected.
“I don’t have time for another long programme.”
9 months. Designed around working professionals. Live, blended, and asynchronous components.
“I’ve done other coaching courses before — what makes this different?”
The T.R.E.E.S© methodology. Pan-African community. Profitable practice tools. Dual credentialing. Built for your context.
Introducing
The Credentialed Coach™
A 9-month flagship Academy programme built to take you from aspiring practitioner to credentialed African coach — ready for the world.
Pathway
ICF ACC and/or ABCCCP
Dual credentialing pathway recognised globally and across Africa.
Mastery
Coaching Competencies
All eight ICF core competencies, taught through the African T.R.E.E.S© lens.
Practice
Profitable Coaching
Tools to build a real, paid coaching practice from day one.
Strategy
Niche, Pricing & Growth
Find your niche, price with confidence, and grow sustainably.
Network
Pan-African Community
Lifelong access to a continental network of coaches and leaders.
Support
Mentor Coaching
10+ hours of mentor coaching with experienced ICF coaches.
The programme
Your Path to Global Certification Starts Here.
Program Duration: 9 Months
ICF + ABCCCP Pathway
*ICF exam and membership costs not included.
01
Foundations of Professional Coaching
ICF core competencies, coaching ethics, the coaching relationship, and how to hold a powerful coaching conversation from your very first session.
02
The T.R.E.E.S© Model: Afrocentric Coaching
Deep dive into Coach Africa's proprietary T.R.E.E.S© methodology โ a coaching framework built on African realities, values, and ways of thinking.
03
Coaching Skills Mastery
Active listening, powerful questioning, presence, direct communication, and creating awareness. Practice through real coaching demonstrations and peer feedback.
04
Specialisation and Niche Development
Identify your coaching niche, build your personal brand, and develop the tools to position yourself as the go-to coach in your chosen area.
05
Building Your Coaching Business
Pricing, client acquisition, contracts, marketing, and the business fundamentals every coach needs to build a practice that pays and fulfils.
06
ICF Credentialing Preparation
Complete ICF CKA readiness prep, portfolio building, and supervised assessments to prepare you for your ACC credential application with confidence.
The Credentialed Coach
Coach Africa Academy Flagship Programme
✓6 self-paced training modules
✓15 live interactive workshops
✓Peer and supervised assessments
✓10 mentoring sessions
✓ICF CKA readiness preparation
✓ABCCCP Practitioner Certification
✓Pan-African coach community access
✓Business building tools and frameworks
ICF ACC Pathway
ABCCCP
T.R.E.E.S© Model
Apply for Next Cohort
Our methodology
Afrocentric coaching
rooted in your reality.
Most coaching frameworks were built in the West and imported into Africa. The T.R.E.E.S© model was built here, for here, drawing on African philosophy, community, and ways of knowing.
You will not spend your career trying to fit African clients into foreign frameworks. You will coach from a foundation that makes sense to you and to them, earning global ICF credentials in the process.
Start Your JourneyT.R.E.E.S©
Coach Africa's Afrocentric Coaching Model
T
Trust
Building a safe, authentic coaching relationship rooted in African values of community and respect.
R
Reality
Exploring the client's current reality within their African context โ social, cultural, organisational.
E
Explore
Uncovering possibilities, values, and strengths using African storytelling and wisdom traditions.
E
Empower
Drawing on African resilience to support the client in owning their path forward with confidence.
S
Sustain
Creating lasting change anchored in the client's community, purpose, and long-term growth.
Your faculty
Meet the Faculty.
Every trainer at Coach Africa Academy is a credentialed, practising coach with deep experience across Africa’s organisations and leadership landscape.
Founder & Lead Faculty
Dr. Norah Njuba Bwaya
Doctorate in Executive Performance · MCC · Founder
Founder of the first coaching firm in Eastern Africa and creator of the T.R.E.E.S© coaching model. Doctorate in Executive Performance from Middlesex University, UK. ICF PCC. Has served top executives in over 100 organisations across 21 countries on 3 continents.
View profileThe wider faculty
Eileen Walusimbi Oloya
ACC · Director, Academy
Internationally certified executive coach. Former British Council, Barclays, IFC-World Bank.
View profile
Danny den Hartog
Co-Founder · Legacies of Africa
Certified Neuroencoding Specialist and international business coach. Cum Laude, RSM.
View profile
Toniah Khumalo
Faculty · Executive Coach
Coaching, facilitation and African leadership development across the continent.
View profile
Esther Lehmann-Sow
Faculty Advisor · Team Coach
Executive, team and organisational coaching across Africa and Europe.
View profile
Our official ICF accreditation partner
Partner spotlight
About Coach4Excellence.
Coach4Excellence is our partner and the ICF accredited route is based on their bespoke programme and methodologies.
Founded by G. Sairamesh — a 5-term ICF Master Certified Coach (MCC) — Coach4Excellence has spent over 16 years developing transformative coaching cultures in organisations and equipping coaches to operate at the highest international standards.
What you walk away with
By the end of this programme,
you will have:
Global ICF credentials
Full readiness to apply for your ICF ACC credential โ the gold standard of professional coaching recognised in 140+ countries.
An Afrocentric toolkit
The T.R.E.E.S© model and other African-rooted frameworks that make you a more effective, culturally grounded coach for your clients.
A viable coaching business
Niche clarity, pricing strategy, client acquisition tools, and the confidence to charge what you are worth and build a practice that lasts.
A Pan-African community
Lifetime access to a network of credentialed coaches across the continent who understand your context and are invested in your success.
ABCCCP certification
The African Board for Certified Coaching certification, giving you continental credibility alongside your global ICF credential.
Zero imposter syndrome
The skills, credentials, and supervised practice hours to call yourself a certified coach with complete confidence and integrity.
What our coaches say
Real coaches. Real results.
Common questions
Frequently asked questions.
No. The Credentialed Coach is designed for both aspiring coaches starting from scratch and practicing coaches who want formal credentials. We meet you where you are.
You will complete the programme ready to apply for your ICF ACC credential and will receive your ABCCCP Practitioner Certification. ICF-related costs such as membership and exam fees are not included in the programme investment.
The programme combines self-paced modules with live workshops and mentoring sessions. Your facilitators will share the full timeline when you apply. We run approximately two cohorts per year.
The training modules are self-paced and online. Live workshops are virtual, making it accessible to coaches across the continent. Mentoring sessions are conducted one-on-one with your assigned coach trainer.
Programme fees are shared directly with applicants after an initial conversation. Apply and request the brochure to receive full investment details. Payment plans are available.
In some cases, yes. Enrolment in the first few weeks following cohort start is possible with some catch-up support. Contact us to discuss your situation.
Q2 2026 Cohort
Join The Waitlist.
Leave your details to be first in line for the next cohort. Become part of the next generation of transformational African coaches.
Questions? Email [email protected]
Ready to Join the Next Cohort?
Reserve your place on the Q2 2026 waitlist. We’ll be in touch with priority access and early bird pricing.
Reserve My Place →✓ Priority access to Q2 2026 cohort
✓ Early bird pricing
✓ Free Academy preview content