Become a Better Coachby Coaching
The Impact Lab is Coach Africa Academy's practice environment for coaches and for leaders who coach. You coach real conversations, a qualified observer watches, and you receive specific feedback you can act on.
Knowing coaching is not the same as coaching well.
Most coaches in Africa coach alongside a role, a consultancy or a training business. Very few have had someone qualified watch them coach and tell them the truth about it. The Impact Lab exists to close that gap.
- 01You have trained as a coach, and you have had little observed practice since.
- 02You coach alongside your main work, and you want evidence that you coach well.
- 03You lead a team, and under pressure you default to telling, fixing and directing.
- 04You want a credible path to professional practice that does not begin with a long and costly credential programme.
One Lab. Three levels.
You study the theory in your own time. The live sessions are for coaching, observation and feedback. Everyone enters through the Foundation Sprint and continues as far as their goals require.
Foundation Sprint
Your entry point. Self-paced learning, followed by supervised practice in a group of three. A trainer observes your coaching twice, and the second observation checks that you acted on the first round of feedback.
Trainee Labs
Regular live labs for those who continue toward professional practice. Each lab is built around three rounds of coaching and feedback, supported by mentor coaching.
Professional Labs
An ongoing lab for qualified coaches who want to keep sharpening their craft through practice, peer learning and contribution to the community.
Dates, fees and certificate details are being finalised. People on the waitlist will receive them first.
One standard. Two routes.
For coaches
You practise real coaching conversations, build evidence of your competence, and follow a clear path toward professional practice.
For leaders who coach
You practise the conversations you hold at work: development, delegation, accountability and performance. You can complete the Foundation Sprint and apply it in your organisation.
Nominating a group from your organisation? Email [email protected].
Afrocentric coaching, rooted in your reality.
Most coaching frameworks were built in the West and imported into Africa. The T.R.E.E.S© model was built here, for here, drawing on African philosophy, community and ways of knowing.
You will not spend your career trying to fit African clients into foreign frameworks. You will coach from a foundation that makes sense to you and to them.
Meet the faculty.
Every trainer at Coach Africa Academy is a credentialed, practising coach with deep experience across Africa's organisations and leadership landscape.
Founder of the first coaching firm in Eastern Africa and creator of the T.R.E.E.S© coaching model. Doctorate in Executive Performance from Middlesex University, UK. Has served top executives in over 100 organisations across 21 countries on 3 continents.
Internationally certified executive coach. Former British Council, Barclays, IFC-World Bank.
Certified Neuroencoding Specialist and international business coach. Cum Laude, RSM.
Coaching, facilitation and African leadership development across the continent.
Executive, team and organisational coaching across Africa and Europe.
Questions you might have.
No. The Foundation Sprint is the entry point for everyone, including leaders and managers who want to coach well at work. Coaches who already hold a qualification join to gain observed practice and feedback.
The Impact Lab is an assessed practice pathway built on the Coach Africa coaching standard. Each level ends with an assessment. Certificate names and requirements are being finalised and will be confirmed before enrolment opens.
Online. You complete the learning in your own time, and you join live sessions for practice, observation and feedback.
Dates and fees for the founding intake are being finalised. People on the waitlist will receive them first, along with an invitation to a short conversation to see whether the Lab is the right fit.
No. You are only asking to hear from us first.
Join the waitlist.
Each intake is kept small, because practice happens in groups of three. Leave your details and you will hear from us before enrolment opens to anyone else.
- First access to the founding intake
- Dates, fees and programme details before they are public
- An invitation to a short conversation to see if it fits
Questions? Email [email protected]
Your details are safe with us. You will only receive Impact Lab updates.