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African Excellence Summit 2021

Africa’s # 1 (virtual) purpose-driven business-building summit  

3 days, 20+ sessions, 34 industry experts teaching you everything you need to know to take your organization to the next level, scale your coaching business or start the online business of your dreams.

Make money whilst using business as a force for good! Discover how you can create a (more) meaningful business that gets you results.

SPECIAL OFFER: Get the replays for only USD 37

Who is the summit for?

Africa’s # 1 (virtual) business-building summit is for organizations looking to enhance their performance and profitability while building purpose-driven enterprises. It is also for individuals (speakers, trainers, coaches, course-creators, authors, consultants) wanting to change the world through their online passion-led business.

Decision makers in public, private and development sectors

Visionary top notch leaders that are interested in sustainable development, and leading successful institutions that do good in the world.

This is me


How to develop a thriving coaching business in Africa

This is me

Individuals interested to start or scale their own online business

Build your legacy and on-line business of your dreams

This is me

Why should you attend day 1?

  • Purpose is no longer about fancy mission statements that are planted against institutions’ names. Purpose is the principle differentiator that underpins an organizations unique value proposition; the gel that sticks all the pieces together. Purpose is a huge growing industry that will drive the global economy moving forward. Decision and policy makers need to find a way to plug in effectively.
  • Not only is it challenging to identify the purpose, it is a complex art and science getting to create a shared purpose that permeates through all organizational structures to become a robust culture that drives business. What better way than to learn from those that have done it?!

What to expect on day 1?

  • Understand the business and social case of engaging in the purpose-first economy.
  • Learn how to institute an effective change process to embed a purpose-driven culture.
  • Build networks with others that hold similar values.





Day 1: African Excellence in Organizations

Session - 1

Opening Keynote: Purpose-first: Creating the Africa we want

Session Outcome: The justification of daring to be a purpose-first institution. Answering the what and why questions about Purpose-first.

Lucy Quist

Creating the Africa we want

Managing Director at Morgan Stanley. Author, ‘The Bold New Normal’.


Session - 2

Panel Discussion: Establishing and strengthening a purpose-first mindset

Session Outcome: Sharing perspectives at continental level. What is happening in the purpose-first economy at continental level? How organizations are rated and what it takes to become a gold-standard purpose-driven institution. How to effectively embed a purpose-first mindset in an institution across enterprises, nations, and cultures.

Gloria E. Byamugisha

Group Human Resource Director, Equity Bank

Lucy Muigai

Head of Operations at B Lab East Africa

Carter Crockett Ph.D.

Co-Founder & Managing Partner, Karisimbi Business Partners


Session - 3

Panel Discussion: How to implement Purpose-First: Partners and Support

Session Outcome: Sharing real-life experiences from organizations and individuals that have ‘been there-done it-won at it’. What is the journey like? Benefits registered? What makes it worthwhile? Examples from different sectors at organizational level and from the perspective of an individual international leader.

David Ssegawa

Global Chief People & Culture Officer, Living Goods.

Emmanuel Nyirinkindi

Director, Transaction Advisory Services at IFC

Paul Musoke

Founder and Managing partner at Ankolo Consulting

Tony Vetter

Vice President Strategy Development, Digital Opportunity Trust.


Session - 4

Closing keynote: Purpose-first in Professional Coaching

Session Outcome: Pulling everything together – key lessons learned from all the sessions and how coaching might be beneficial in supporting purpose-first at personal and institutional level.

Dr. Jawara Lumumba

Senior Organizational Development and Training Specialist with the United States based Training Resources Group (TRG)

Who should attend day 2?

  • Coaches that are ready to gain practical knowledge and skills to enhance their lives, clients and grow their business.
  • Coaches that need coaches to thrive.
  • Coaches that need new coaching tools that are known to quickly cause transformation for clients.
  • Coaches that are ready to re-imagine who they are and how they serve to take advantage of the opportunities right before them.
  • If you are ready to take advantage of the latest information emerging within the coaching industry in Africa.
  • Coaches ready to attain coaching certification/Accreditation.
  • If you are new to coaching and are considering attaining a recognised coaching certificate.
  • Coaches that are ready to start up their online coaching business and impact millions of people from all over the world.
  • Coaches that are ready to scale their already existing coaching businesses.
  • Coaches that seek inspiration from coaches on the continent that are already earning big from their work and are ready to share how they do it.
  • Coaches that are committed to face these uncertain times with wisdom and compassion, to evolve into leadership that transforms lives and organisations.
  • Coaches that are ready to play full out in the way they deliver on their work.
  • If the idea of starting an online business scares you but you can’t seem to successfully ignore the calling on your heart to proceed with it.
  • If you have an online business already but it has hit a plateau.
  • If you desire to learn from top African online entrepreneurs who are leveraging the power of the internet to build their brands.
  • If you are ready to curate a powerful personal brand online 
  • if you want to learn how you can attract financing for their businesses 
  • If you desire to build a freedom based business which they can operate from anywhere in the world as long as you have an internet connection 
  • If you know that NOW is the time to make their online business a reality ,this summit will give you the road map to do just that 
  • If you long to live out their purpose, make an impact and build a powerful legacy that will outlive you

Day 2: African Excellence in Coaching

Theme: Coaching as a catalyst for accelerating development in Africa

Session - 1

Summit LIVE Opening with TerryAnne Chebet (Top 20 Influencer & serial entrepreneur from Kenya) and Eileen Walusimbi Oloya 


Session - 2

Panel Discussion: The status of the coaching industry in Africa

Susan Banda-Mudiwa

Managing Partner and Certified Executive Coach at Yukani Consulting Ltd.

Thuli Segalo

Professional Associate at GIBS

Chris Suzdak

Founder, CoffeeChat

Nankhonde Kasonde-van den Broek

Founder & Chief Executive Officer, Zanga African Metrics

Mongezi C Makhalima, PhD

Lecturer: Leadership, Coaching & Organizational Development at University of the Witwatersrand & Thinkers 50 Global Coach


Session - 3

Panel Discussion African coaching wisdom and perspectives

Nobantu Mpotulo

Managing Director, Just In Time Solutions. ICF MCC Coach , Mentor Coach, Leadership Facilitator, Mindfulness

Toniah Khumalo

Certified Professional Consciousness Coach (ICF)
Executive Director TK Coaching & Consulting. 
Entrepreneur Coach, Self Development Coach, Speaker.
Member of COMENSA

Dr. Norah Njuba Bwaya

Certified Executive Coach, Organization Development and Change Consultant, Founder Coach Africa

Dr Dumi Magadlela

Executive Coach, Team Coach, and Leadership Training Facilitator. L&D and Pan African Capacity Building Programme (PACBP) at the Development Bank of Southern Africa (DBSA).


Session - 4

Keynote: How to build a thriving coaching practice

Outcomes: Coaches learn how to purposefully create thriving profitable practices

Steve Harris

("Mr. Ruthless Execution"), Management Consultant, Motivational Speaker & Author and is the Chief Executive Officer of EdgeEcution


Session - 5

Official Launch of the Coach Africa Academy


Session - 6

Closing session: with a strong message for African coaches by

Mr. Apollo N. Makubuya-Partner- MMAKS Advocates

Who should attend day 3?

  • If you are ready to share their heart and knowledge with the world 
  • If you are done pushing the idea of following your passion to someday in the unknown future 
  • If the idea of starting an online business scares you but you cant seem to successfully ignore the calling on your heart to proceed with it 
  • If you have an online business already but it has hit a plateau
  • If you desire to learn from top African online entrepreneurs who are leveraging the power of the internet to build their brands 
  • If you are ready to curate a powerful personal brand online 
  • if you want to learn how you can attract financing for their businesses 
  • If you desire to build a freedom based business which you can operate from anywhere in the world as long as you have an internet connection 
  • If you know that NOW is the time to make your online business a reality ,this summit will give you the road map to do just that 
  • If you long to live out your purpose, make an impact and build a powerful legacy that will outlive you


What to expect?

  • Gain clarity on your unique gifts  and  how you can finally package your knowledge into a profitable online business offering whilst helping others as well
  • Access tools , resources and proven to work strategies on how to overcome fear  associated with building an online business 
  • Techniques to attract your ideal client who is willing to pay for your knowledge 
  • Step by step  guidance on how to market your online business 
  • The building blocks to crafting a powerful personal brand that represents your personality and speaks to your ideal client 
  • Strategies that will help you to establish your online presence
  • Insight on how to deal  with obstacles that you may face whilst building an online business in Africa and how to navigate them 






Day 3: African Excellence in entrepreneurship

Session - 1

Opening Keynote: Repurposing your intellectual IP into a digital product

Getrude Matshe-Kanicki

Global Curator & Founder - HerStory Circle. Fashion Designer, Author, and Philanthropy Consultant


Session - 2

Keynote presentation: Transitioning from corporate to a passion-led venture: a real-life story

Joanne Muturi

Life Coach, Purpose Mentor & Workshop Facilitator


Session - 3

Keynote presentation: The opportunities for building an online business in Africa

Caroline Mutoko

Media proprietor, A One Young World Ambassador, an international panellist and moderator for The United Nations


Session - 4

Keynote: Your Message Matters: What it takes to Craft a powerful Personal Brand

Fatima Alimohamed

CEO of African Brand Warrior


Session - 5

Panel Discussion: How to start your online business and monetize your genius

Simisola Agunbiade

Chief Operating Officer , GEMSTONE GROUP & Founder SimiConsults Company

Nicky Verd

International Keynote Speaker and leading thinker on driving innovation and digital transformation through personal disruption

Mohamed Tohami

Named #1 Startups Thought Leader by Thinkers360, the world's first open platform for thought leaders & influencers

Paul Musoke

Founder and Managing partner at Ankolo Consulting

Ajoke Emekene

Online Marketing Strategist & Creator of the Conversion Funnel Method.

Deborah David

CFO African Circle Pollution Management, Leadership Coach, Public Speaker.

Lois Wagner

Speaker, Author, and Coach, Walking Without Skin


Session - 6

Special Immersion Session: High Performance Habits & Your Online Business Success Blueprint 

Dzigbordi Kwaku-Dosoo

Certified High Performance Coach I Consultant I Corporate Trainer I Speaker | Author | Entrepreneur

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No Risk with our Money Back Guarantee

Did you ever attend an event where the organizers offered you a Money-back guarantee is the event did not live up to your expectations? 

Probably Not! But we do!

We are so confident that this event lives up to your expectations that we promise you that if for any reason this event does not live up to your expectations that we will refun your money, no questions asked.

2 rules of the game:

1. We ask you to play full out every day and attend the summit every day, a busy schedule and not showing is no excuse for money back. There needs to be evidence in the chat of your participation.

2. Requests for refund to be made to info@coachafrica,org within 24 hours after the event 

So the risk for a successful event is on us, ENJOY the summit!

Your Host Coach Africa

Africa, the home of civilization! The land where stories were told with a future of greatness foreseen.

African Excellence did not come without trials and tribulations. It has been a journey, a journey where the ubuntu spirit elevated us to greatness and amplified the spirit of a great Continent.

Holding up one another, pushing each other to become better, guiding, motivating and inspiring others has been and continues to be an important part of our African culture.

It is with these values engrained within us at Coach Africa, that we intend to continue the spirit of building exceptional leaders. Leaders in different capacities and walks of life who are walking the path of reimaging what can be. Leaders who stand for the betterment of their individual growth and collectively as a Continent. Leaders who use their transformational journey to help transform society. Our purpose is to build leaders with the capacity to influence others through inspiration, motivated by passion, generated by vision, produced by a conviction and ignited by a purpose.  

Coach Africa … where Excellence is past, present and the future.

African people both on the Continent and in the diaspora, share not merely a common history, but a common destiny.


Your Day Hosts

Day 1: Dr. Norah Njuba Bwaya (PhD.)

Norah is the Founder of the first coaching firm in Eastern Africa--Coach Africa Ltd. She is a Certified Executive Coach, Organization Development and Change Consultant, Facilitator/trainer and public speaker with working experience across 4 careers (Accountancy, Marketing, Insurance, Coaching) in 21 countries across 3 continents (Africa, Europe, America). As a coach, she has served top executives in over 100 organizations. 

Passionate about African Excellence. She started the Institute of Work Culture and Ethics and has done a lot of work for her country around driving the cause for change.

In her past life as an employee, Norah left a track record of performance in various industries and sectors including: petroleum, health, banking, hospitality, insurance, beverages and, the development sector. The diversity of experience makes her uniquely placed to support top-tier leaders.

She holds a Bachelors Degree in Commerce (Accounting) Hons. from Makerere University; is an Accredited Professional Certified Coach (PCC) – International Coaching Federation; and a Doctorate in Executive Performance from  Middlesex University, UK.

Day 2: Eileen Walusimbi Oloya

Eileen is the Director for the Coach Africa Academy. I'm an internationally certified Executive and Transformational Coach, Trainer, Facilitator, Speaker, and management consultant. I have had the opportunity to serve in different capacities at British Council Uganda, Barclays Bank Uganda, IFC-World bank, and as a consultant and founder of Linkit Management Solutions. 

I am passionate about unlocking people's potential. I believe that personal growth is key to enabling people to live authentic lives. I have a background in Human resources and Project Management. I am an expert in supporting individuals and organizational teams to achieve sustainable and unparalleled excellence through; creating awareness by speaking to their unique sets of circumstances and processes.

Over the years, I have learned that top performers' critical differentiator is not how they handle strategy or innovation. It's about how they execute. Few leaders understand the execution game, especially in the face of massive uncertainty, yet these are the times we find ourselves in globally. Without execution, a visionary leader is just a dreamer, an executive only an administrator, and the entrepreneur is usually broke.

To thrive as a leader, you must master execution. That's where I come in. I have supported high–level staff in high-impact organizations within the public and private spaces. I have also worked closely with SME's as well as executives and entrepreneurs. I have extensive experience taking leaders through leadership gap identification exercises, peer learning, training, facilitation, and coaching.

Four things happen when I work with leaders;
They become more self-aware, increase their revenue, increase their profit and increase their impact. This is in line with my life purpose to use my passion and creativity to inspire and transform people by supporting them to discover and express their God-given potential harmoniously and lovingly.

Day 3: Virtual Event Manager Irene Mphatso

She is the virtual events manager at Coach Africa. She is also the Founder and CEO of Nditha mindset coaching firm ,a personal development and life coaching brand. 

As a confidence and mindset coach, Irene is passionate to empower busy ambitious professional and business women to find their spiritual super power and curate a life by design fueled by purpose ,impact and fulfillment. She helps women overcome self doubt ,step into their power and become the best version of themselves. She has coached women from the continents of Africa, Europe and Asia. She is also an entrepreneur who believes that multiple streams of income help women to serve their families, communities and countries in a better way.      

Further ,she believes in the power of story telling as a vehicle for driving change especially real life stories of triumph over insurmountable blocks. This desire has seen her create an online platform where people from diverse backgrounds share their life  journeys with the purpose of impacting the next person to believe in the beauty of their own hopes and dreams.
Irene transitioned from a corporate career that span a little over a decade in the financial service sector where she held a number of roles in corporate and investment banking ,business banking and personal banking where she fostered great client engagement strategies aimed at enhancing business growth fostered by a mutually beneficial financial relationship .
Irene is a multi passionate individual ready to network , establish great business relationships and to add value to projects concerning women and girl child empowerment.
Irene holds a master of business administration degree from the University of Malawi ;The Polytechnic and under grad degree in Technical Education from the same institution and holds diploma in Accounting and life coaching.

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Contact details:

Coach Africa

P.O Box 12747 Kampala Uganda
Plot 5 Kent Lane, Kamwokya.

For any questions about the event, please email:

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