Coach Africa Academy — Become a Credentialed Coach
ICF Accredited  ·  ABCCCP Certified  ·  Pan-African

Become a
Credentialed Coach
Built for Africa.

Stop second-guessing your abilities. Coach Africa Academy trains purpose-driven coaches with globally recognised ICF credentials, rooted in Afrocentric methodology that reflects your reality.

ICF ACC Pathway ABCCCP Certified TREES Methodology Pan-African Community
Coach Africa Academy coach
🎓
The Credentialed Coach
Next cohort: June 2025  ·  Limited spots
6
Modules
15
Workshops
10
Mentoring
ICF
Accredited
ICF Accredited· ACC Credential Pathway· ABCCCP Certified· TREES Methodology· Pan-African Community· Afrocentric Coaching· ICF Accredited· ACC Credential Pathway· ABCCCP Certified· TREES Methodology· Pan-African Community· Afrocentric Coaching·
Who this is for

This programme is built
for coaches like you.

Whether you are just starting out or have been coaching informally for years, The Credentialed Coach gives you the structure, credentials, and community to do this professionally.

Aspiring coaches

You know you are meant to coach but have no formal credentials. You want a structured path to global recognition without losing your African identity.

Practicing coaches

You are already coaching but want ICF credentials to command higher fees, attract serious clients, and be taken seriously in the profession.

HR and L&D professionals

You want to integrate coaching skills into your leadership or HR practice, and need recognised credentials to back your work in organisations.

Leaders who coach

You lead teams and want to coach rather than manage. A credential elevates your leadership and transforms how your people experience you.

Entrepreneurs building a coaching business

You want to turn your coaching into a profitable, sustainable practice with a clear niche, pricing strategy, and client acquisition approach.

Consultants and facilitators

You deliver workshops and consulting but want to add coaching to your offering. Credentials open doors to a new tier of client and engagement.

The programme

The Credentialed Coach.
Everything you need.

01
Foundations of Professional Coaching

ICF core competencies, coaching ethics, the coaching relationship, and how to hold a powerful coaching conversation from your very first session.

02
The TREES Model: Afrocentric Coaching

Deep dive into Coach Africa's proprietary TREES methodology — a coaching framework built on African realities, values, and ways of thinking.

03
Coaching Skills Mastery

Active listening, powerful questioning, presence, direct communication, and creating awareness. Practice through real coaching demonstrations and peer feedback.

04
Specialisation and Niche Development

Identify your coaching niche, build your personal brand, and develop the tools to position yourself as the go-to coach in your chosen area.

05
Building Your Coaching Business

Pricing, client acquisition, contracts, marketing, and the business fundamentals every coach needs to build a practice that pays and fulfils.

06
ICF Credentialing Preparation

Complete ICF CKA readiness prep, portfolio building, and supervised assessments to prepare you for your ACC credential application with confidence.

The Credentialed Coach
Coach Africa Academy Flagship Programme
6 self-paced training modules
15 live interactive workshops
Peer and supervised assessments
10 mentoring sessions
ICF CKA readiness preparation
ABCCCP Practitioner Certification
Pan-African coach community access
Business building tools and frameworks
ICF ACC Pathway ABCCCP TREES Model
Apply for Next Cohort
Our methodology

Afrocentric coaching
rooted in your reality.

Most coaching frameworks were built in the West and imported into Africa. The TREES model was built here, for here, drawing on African philosophy, community, and ways of knowing.

You will not spend your career trying to fit African clients into foreign frameworks. You will coach from a foundation that makes sense to you and to them, earning global ICF credentials in the process.

Start Your Journey
TREES
Coach Africa's Afrocentric Coaching Model
T
Trust
Building a safe, authentic coaching relationship rooted in African values of community and respect.
R
Reality
Exploring the client's current reality within their African context — social, cultural, organisational.
E
Explore
Uncovering possibilities, values, and strengths using African storytelling and wisdom traditions.
E
Empower
Drawing on African resilience to support the client in owning their path forward with confidence.
S
Sustain
Creating lasting change anchored in the client's community, purpose, and long-term growth.
Your trainers

Learn from Africa's
coaching leaders.

Every trainer at Coach Africa Academy is a credentialed, practising coach with deep experience across Africa's organisations and leadership landscape.

Dr. Norah Njuba Bwaya
Dr. Norah Njuba Bwaya
Doctorate in Executive Performance  ·  MCC  ·  Founder

Founder of the first coaching firm in Eastern Africa. Certified Executive Coach, Organisation Development Consultant, and public speaker with experience across 4 careers in 21 countries. Holds a Doctorate in Executive Performance from Middlesex University, UK, and an ICF PCC credential. Creator of the TREES coaching model.

Eileen Walusimbi Oloya
Eileen Walusimbi Oloya
ACC  ·  Sustainability & ESG  ·  Executive Coach

Director of Coach Africa Academy. Internationally certified Executive and Transformational Coach, Trainer, and Facilitator. Former British Council Uganda, Barclays Bank Uganda, and IFC-World Bank. Founder of Linkit Management Solutions. Four things happen when she works with leaders: they become more self-aware, increase revenue, increase profit, and increase impact.

Danny den Hartog
Danny den Hartog
Co-Founder  ·  Legacies of Africa

Certified Neuroencoding Specialist and international business coach. Visionary behind Coach Africa for Entrepreneurs. Master's Degree (Cum Laude) from Rotterdam School of Management. Believes everything we create in life, we first create in our minds. Helps African entrepreneurs build powerful, profitable, purpose-driven businesses.

What you walk away with

By the end of this programme,
you will have:

Global ICF credentials

Full readiness to apply for your ICF ACC credential — the gold standard of professional coaching recognised in 140+ countries.

An Afrocentric toolkit

The TREES model and other African-rooted frameworks that make you a more effective, culturally grounded coach for your clients.

A viable coaching business

Niche clarity, pricing strategy, client acquisition tools, and the confidence to charge what you are worth and build a practice that lasts.

A Pan-African community

Lifetime access to a network of credentialed coaches across the continent who understand your context and are invested in your success.

ABCCCP certification

The African Board for Certified Coaching certification, giving you continental credibility alongside your global ICF credential.

Zero imposter syndrome

The skills, credentials, and supervised practice hours to call yourself a certified coach with complete confidence and integrity.

What our coaches say

Real coaches. Real results.

The TREES model gave me a framework I could actually use with my African clients. I stopped trying to fit them into Western models and started coaching from a place of genuine understanding.
A
Academy Graduate
ICF ACC · East Africa
I had been coaching for years without credentials. After The Credentialed Coach programme I finally had the confidence to charge what I am worth. My business doubled in six months.
B
Academy Graduate
ICF ACC · West Africa
Norah and her team don't just teach coaching. They model it. Every session was a masterclass in what great coaching looks like in practice. I am a completely different coach.
C
Academy Graduate
HR Director · Southern Africa
Common questions

Frequently asked questions.

No. The Credentialed Coach is designed for both aspiring coaches starting from scratch and practicing coaches who want formal credentials. We meet you where you are.
You will complete the programme ready to apply for your ICF ACC credential and will receive your ABCCCP Practitioner Certification. ICF-related costs such as membership and exam fees are not included in the programme investment.
The programme combines self-paced modules with live workshops and mentoring sessions. Your facilitators will share the full timeline when you apply. We run approximately two cohorts per year.
The training modules are self-paced and online. Live workshops are virtual, making it accessible to coaches across the continent. Mentoring sessions are conducted one-on-one with your assigned coach trainer.
Programme fees are shared directly with applicants after an initial conversation. Apply and request the brochure to receive full investment details. Payment plans are available.
In some cases, yes. Enrolment in the first few weeks following cohort start is possible with some catch-up support. Contact us to discuss your situation.
Ready to begin

Your next cohort
starts June 2025.

Spots are limited. We only run around two cohorts a year. Leave your details below and you will automatically receive the full programme brochure in your inbox.