Privacy Policy 

Last updated: 11 September 2026

1. Who we are

Coach Africa ("Coach Africa", "we", "us" or "our") provides leadership development, coaching, executive programmes and related services through www.coachafrica.org.

Coach Africa is a registered trade name of the sole proprietorship registered in the Netherlands under:

KvK number: 62831518
Registered address: Harry Banninklaan 118, 2652 NB Berkel en Rodenrijs, The Netherlands
Privacy contact: [email protected]

For the purposes of the EU General Data Protection Regulation ("GDPR"), the sole proprietorship trading as Coach Africa is the controller responsible for the personal data described in this Privacy Policy.

This Privacy Policy explains what personal information we collect, why we use it, how long we keep it, with whom we may share it and the rights you have in relation to your personal data.

It applies to our website, programmes, coaching, executive briefings, events, assessments, communications, marketing activities and other interactions with Coach Africa.

Where a programme or service is delivered together with another organisation, we may provide additional information explaining the respective privacy responsibilities of the organisations involved.

2. Personal data we may collect

The information we collect depends on how you interact with Coach Africa.

It may include:

Identity and contact information, such as your name, email address, telephone or WhatsApp number, country, organisation and job title.

Professional information, such as your professional background, current and previous roles, sector, leadership experience and publicly available professional information.

Enquiry and booking information, such as information you provide when contacting us, completing a form, requesting information, booking a consultation or Private Executive Briefing, or registering for an event.

Programme and coaching information, such as intake responses, assessments, goals, reflections, assignments, session notes and information you choose to share during a coaching or leadership programme.

Purchase and administrative information, such as services purchased, invoices, payment status and billing details.

Payment card information is normally processed directly by our payment provider rather than stored by Coach Africa.

Audio, video and session information, including recordings, transcripts and summaries where a session is recorded or transcribed.

Marketing information, including newsletter subscriptions, communication preferences, responses to invitations and engagement with our communications.

Website and technical information, which may include IP address, browser and device information, cookie identifiers, pages viewed, referral source and information about how you interact with our website.

Professional prospect and referral information, including information obtained through LinkedIn, professional networks, publicly available professional sources, introductions or referrals.

We aim to collect only the information that is reasonably necessary for the relevant purpose.

3. How we obtain your information

We normally receive personal data directly from you.

We may also obtain professional information from sources such as:

• LinkedIn and other professional platforms;
• corporate and professional websites;
• publicly available professional directories;
• professional networks;
• programme or event partners; and
• people who introduce or refer you to Coach Africa.

This information will generally be limited to matters such as your name, organisation, professional position, business contact details, publicly available professional background and the circumstances of an introduction or referral.

4. Why we process your personal data

We only process personal data where we have an appropriate lawful basis.

Enquiries and conversations

We use your information to respond to enquiries, provide requested information, arrange meetings and understand whether one of our programmes or services may be relevant to you.

Our lawful basis is generally:

• taking steps at your request before entering into a contract; or
• our legitimate interest in responding to enquiries and operating our business.

Providing coaching, programmes and services

We use personal data to:

• provide coaching and leadership development;
• administer programmes;
• communicate with participants;
• provide programme materials;
• facilitate sessions and events;
• provide assessments and feedback; and
• otherwise deliver services you have requested.

Our lawful basis is generally the performance of our contract with you.

Certain information may be necessary for us to provide the service. If you do not provide it, we may not be able to deliver the relevant part of the service.

Payments and administration

We process billing, payment and administrative information to:

• process purchases;
• issue invoices;
• maintain financial records;
• manage our contractual relationships; and
• comply with accounting, tax and other legal requirements.

Our lawful bases may include performance of our contract, compliance with a legal obligation and our legitimate interest in properly administering our business.

Professional outreach

From time to time, we may contact senior leaders and other professionals whom we reasonably believe may have an interest in a Coach Africa programme, event, conversation or service.

We may use limited professional information obtained through sources such as LinkedIn, publicly available professional information, introductions and our professional network.

Where permitted by law, our GDPR lawful basis is generally our legitimate interest in developing relevant professional relationships and communicating about Coach Africa's work.

We consider that interest against your rights, interests and reasonable expectations before using your data in this way.

Where separate electronic marketing or communications laws require consent, we will obtain it.

You may object to direct marketing at any time.

Marketing and newsletters

We may send programme information, invitations, insights, news and other relevant communications where:

• you have given us consent; or
• applicable law allows us to communicate with an existing client about our own relevant or similar services.

Where we rely on consent, you may withdraw it at any time.

Marketing emails will include an appropriate way to unsubscribe.

Website operation and security

We process technical information where necessary to:

• operate our website;
• maintain security;
• prevent misuse;
• diagnose technical problems; and
• maintain the performance of our services.

Our lawful basis is generally our legitimate interest in maintaining a safe and functional website.

Improving our services

We may use appropriately limited information to assess and improve our programmes, delivery methods and participant experience.

Where possible, information used for broader evaluation or development is aggregated or anonymised.

Our lawful basis is generally our legitimate interest in maintaining and improving the quality of our work.

5. Sensitive and special-category information

Coaching and leadership conversations can sometimes involve personal matters.

Some types of information receive additional protection under the GDPR and are known as special-category personal data.

This can include information concerning:

• health;
• racial or ethnic origin;
• religious or philosophical beliefs;
• political opinions;
• trade-union membership;
• genetic or biometric information used for identification; and
• a person's sex life or sexual orientation.

We do not require participants to disclose this kind of information unless it is genuinely relevant.

Where special-category personal data arises and we need to process it, we will ensure that we have both an appropriate lawful basis under the GDPR and an applicable legal condition for processing sensitive information.

Where we rely on your explicit consent, you can withdraw that consent at any time.

We do not use sensitive personal information for unrelated advertising or marketing profiling.

6. Recordings, transcripts and your image

Some online sessions, programmes or events may be recorded or transcribed.

Where this happens, participants will be informed.

Recordings or transcripts may be used to:

• provide replay access;
• support programme delivery;
• create session summaries;
• maintain appropriate programme records; or
• improve the quality of our programmes.

Where recording is optional or consent is the appropriate legal basis, we will obtain your consent.

Participation in a programme does not automatically give Coach Africa permission to use your image, voice, name, testimonial, quotation or identifiable recording in public marketing.

We will only use identifiable recordings, photographs, testimonials or clips for external promotional purposes where we have an appropriate separate permission, such as a Media and Testimonial Release.

Where marketing use is based on consent, you may withdraw that consent for future use.

7. How we use artificial intelligence

Coach Africa may use artificial intelligence and AI-enabled tools to support aspects of our work.

These may assist with activities such as:

• transcribing meetings;
• summarising sessions;
• organising information;
• analysing programme themes;
• preparing programme materials;
• research;
• administration; and
• content production.

Where an AI-enabled service processes your personal information, the same data-protection principles described in this Privacy Policy apply.

We seek to minimise the amount of identifiable information provided to AI systems.

We do not intentionally enter identifiable personal or sensitive participant information into general-purpose content-generation tools where doing so is unnecessary.

Where sensitive information is processed as part of a dedicated transcription, programme or meeting service, we ensure there is an appropriate lawful basis and suitable contractual and technical safeguards.

AI supports our work. It does not replace the judgement of our coaches, facilitators or programme leaders.

We do not use AI to make solely automated decisions about you that produce legal or similarly significant effects.

8. The providers we use

We work with third-party providers that help us operate our website, communicate, deliver programmes and administer our business.

Depending on the service concerned, these may include:

• Kajabi for website, course and programme hosting;
• Zoom for online meetings and sessions;
• an EU-based AI-enabled transcription and meeting-notetaking provider;
• scheduling and appointment-booking providers;
• email and communication providers;
• payment-processing providers;
• cloud storage and business software providers;
• Anthropic / Claude and similar tools used to assist with appropriate content or analytical work;
• CapCut and similar tools used for content production;
• analytics and website technology providers; and
• professional advisers such as accountants and lawyers.

Where a provider processes personal information on our behalf, we take appropriate steps to ensure that suitable data-protection arrangements are in place.

Some organisations, including certain payment providers, banks and professional advisers, may act as independent data controllers for the information they process.

We do not sell your personal information.

We may also disclose information where required by law, regulatory authority or court order, or where reasonably necessary to establish, exercise or defend legal claims.

9. Programmes delivered with partners

Some Coach Africa programmes may be developed or delivered together with another organisation.

For example, a partner may assist with:

• programme design;
• facilitation;
• participant administration;
• executive briefings;
• assessments;
• programme delivery; or
• participant communications.

Where personal information needs to be shared with a programme partner, we limit that sharing to information relevant to the programme or service concerned.

Depending on the arrangement, Coach Africa and the partner may act as:

• separate data controllers;
• joint controllers; or
• controller and processor.

Where appropriate, we will provide additional information explaining the privacy arrangements that apply to a particular programme.

10. International transfers

Some of our technology providers and service providers operate outside the European Economic Area ("EEA"), including in the United States.

Where personal data is transferred outside the EEA, we use an appropriate transfer mechanism permitted under the GDPR.

Depending on the destination and provider, this may include:

• an adequacy decision issued by the European Commission;
• the EU-US Data Privacy Framework where the relevant US organisation participates in it;
• European Commission Standard Contractual Clauses;
• appropriate supplementary safeguards where required; or
• another legally permitted transfer mechanism.

Where required, we assess whether the circumstances of the transfer provide an appropriate level of protection.

You may contact us if you would like more information about the safeguards applying to a particular international transfer.

11. How long we keep your information

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, contractual and regulatory requirements.

Our general retention approach is as follows.

Financial and tax information

Financial and fiscal records are retained for the period required by Dutch law, generally seven years where the statutory Dutch tax-retention period applies.

Coaching and programme information

Coaching, programme and participant information is generally retained for the duration of your relationship with us and for up to 24 months afterwards, unless:

• a longer retention period is legally required;
• we need information to establish or defend legal claims;
• another period has been agreed with you; or
• a shorter retention period is appropriate.

Recordings and transcripts

Recordings and transcripts are retained only for as long as they are reasonably needed for their stated purpose, after which they are deleted or anonymised unless there is another lawful reason to retain them.

Enquiries and prospective clients

Information relating to an enquiry or prospective professional relationship that does not result in a client relationship is generally retained for no more than 24 months after the last meaningful interaction, unless there is a legitimate reason to retain it for another period.

Marketing information

We retain marketing information while you remain subscribed or while we otherwise have a lawful basis to communicate with you.

If you unsubscribe or object to direct marketing, we may keep limited information on a suppression list to ensure that your preference continues to be respected.

Anonymous information

Information that has been irreversibly anonymised and can no longer identify you may be retained for longer.

12. How we protect your information

We use appropriate technical and organisational measures designed to protect personal information against:

• accidental loss;
• unauthorised access;
• improper disclosure;
• misuse;
• alteration; and
• unlawful processing.

These measures may include:

• access controls;
• password and account security;
• secure technology providers;
• limiting access to people who need the information;
• data minimisation; and
• contractual safeguards with relevant service providers.

No online system can be guaranteed to be completely secure, but we take reasonable and proportionate steps to protect the information entrusted to us.

13. Cookies and similar technologies

Our website may use cookies and similar technologies.

Some technologies are necessary for the website to function.

Other technologies may be used for purposes such as:

• analytics;
• measuring website performance;
• remembering preferences;
• understanding how visitors use our website; and
• marketing or advertising.

Where consent is legally required, non-essential technologies will only be activated after you have given the relevant consent.

You can reject non-essential cookies and change or withdraw your choices using the cookie preference controls available on our website.

More information about the cookies currently in use, their providers, purposes and duration should be available through our Cookie Policy or cookie preference centre.

14. Your rights

Under the GDPR, you may have the right to:

• request access to the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete personal information in certain circumstances;
• ask us to restrict how personal information is used;
• object to processing based on legitimate interests;
• object at any time to the use of your information for direct marketing;
• receive certain information in a portable format;
• ask us to transmit eligible information to another organisation where technically feasible;
• withdraw consent where processing is based on consent; and
• lodge a complaint with a data-protection supervisory authority.

Withdrawal of consent does not affect the lawfulness of processing that took place before consent was withdrawn.

You will not normally be charged for exercising these rights.

We may ask for information necessary to verify your identity before responding to a request.

We normally respond within one month, although data-protection law allows additional time for particularly complex or numerous requests.

To exercise your rights, contact:

[email protected]

You also have the right to complain to the Dutch supervisory authority:

Autoriteit Persoonsgegevens

You may also be entitled to complain to the supervisory authority in the EU or EEA country in which you live or work.

15. Automated decision-making

We do not use solely automated decision-making that produces legal effects or similarly significant effects concerning you.

Technology and AI may assist our work, but meaningful decisions concerning clients, participants or programme admission remain subject to human involvement.

16. Children

Coach Africa's coaching, leadership and executive services are intended for adults.

We do not knowingly collect personal information through these services from anyone under the age of 18.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

17. Third-party websites

Our website and communications may contain links to websites, social-media platforms and services operated by third parties.

Those organisations determine how they process information collected through their own services, and their own privacy notices apply.

Coach Africa is not responsible for the privacy practices of independent third-party websites or platforms.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• our services;
• our technology;
• the providers we use;
• applicable law; or
• our data-processing practices.

The latest version will be published on www.coachafrica.org together with its effective date.

Where a material change significantly affects how we use personal information, we will take reasonable steps to notify affected individuals where required.

19. Contact us

For questions about this Privacy Policy, how Coach Africa uses personal information or to exercise your data-protection rights, please contact:

Coach Africa
Harry Banninklaan 118
2652 NB Berkel en Rodenrijs
The Netherlands

Email: [email protected]
KvK: 62831518