Terms and Conditions
Last updated: 29 October 2026
1. Who you are contracting with
These Terms govern your purchase and use of coaching, coach development and certification programmes, courses, and events provided under the name Coach Africa. Coach Africa is a trade name of Danny den Hartog, a sole proprietorship registered in the Netherlands under KvK number 62831518, VAT number NL002011186B84, with its registered address at Harry Banninklaan 118, 2652 NB Berkel en Rodenrijs, The Netherlands ("Coach Africa", "we", "us"). Our website is www.coachafrica.org and you can reach us at [email protected].
By purchasing or enrolling you accept these Terms, which form a binding contract and work together with our Privacy Policy at www.coachafrica.org/privacy-policy.
2. Programme agreements and organisations
Some programmes have their own client agreement, such as the Coach Africa Impact Lab Individual Client Agreement. Where a programme has its own agreement, that agreement forms part of your contract with us and, if it conflicts with these Terms, the programme agreement applies to that programme.
Where an organisation buys places for its employees or other participants, a separate written agreement with that organisation applies to the commercial terms.
3. What we provide
We help individuals and organisations across Africa and beyond develop coaching and leadership capability. Depending on what you buy, this may include coaching, coach development and certification programmes (including the Coach Africa Impact Lab), leadership development programmes, online courses and digital content, and live events delivered online or in person. The inclusions, duration, and format of what you buy are set out on the relevant sales page, programme agreement, or order confirmation, which together with these Terms define what you are entitled to. A contract is formed when we confirm your order.
4. Who may purchase, and your confirmations
By purchasing you confirm that you are at least 18, that you are buying in connection with your own business, career, or professional development, that the information you give us is accurate, and that, where you contract on behalf of an organisation, you have authority to do so. You are responsible for keeping your account login secure and for activity under it.
5. Educational purpose, results, and wellbeing
Our coaching, programmes, courses, and events are for educational and developmental purposes. We provide methods, structure, practice, feedback, and support. We do not guarantee any specific result, income, client, contract, or outcome. What you achieve depends on your own effort, decisions, and circumstances, and on many factors outside our control. Examples, case studies, and testimonials describe individual experiences and are not promises or typical results.
Nothing we provide is legal, financial, tax, medical, or psychological advice or therapy, and it does not replace advice or treatment from a qualified professional. Coaching can surface personal and emotional material. You remain responsible for your own wellbeing and decisions, and you agree to seek appropriate professional help where needed.
6. Certification and credentials
Where a programme leads to a Coach Africa certification, the certification is earned by demonstrating the required standard and is not guaranteed by payment. Coach Africa certifications are Coach Africa credentials unless we expressly state otherwise. They do not automatically grant an ICF, EMCC, or other third-party credential, licence, or membership. Where a programme supports the requirements of an external professional body, we describe that relationship accurately on the relevant sales page or programme agreement.
7. Payment
You can pay in full or, where offered, by instalments under the payment plan shown at checkout. Prices are shown in the currency stated at checkout. The full price is the agreed price for the programme or product. Instalments are a schedule for paying that price, not separate purchases and not a monthly subscription, so stopping your participation does not cancel the remaining instalments.
If a scheduled payment fails, we will remind you, and if it stays unpaid after a short grace period we may suspend access until it is paid. Where a programme runs for a fixed term, that term continues during any suspension. We will not delete your account over a single missed payment. If payment remains outstanding for a prolonged period we may terminate under clause 17, and the agreed price for the part of the programme already made available to you remains payable.
If you raise a chargeback for a payment that is properly due, you remain liable for that amount and for reasonable costs of recovering it, to the extent the law allows. Prices show VAT treatment at checkout. For in-person events, travel, accommodation, visas, and meals are your responsibility unless stated otherwise.
8. Your right to cancel, and no refunds afterwards
Consumers in the EU and the UK. You have a statutory right to cancel a distance contract within 14 days without giving a reason.
- For online courses and other digital content you can access immediately, you keep this right unless, at checkout, you (a) expressly ask us to give you access during the 14-day period and (b) acknowledge that by doing so you lose the right to cancel once access begins. We ask for both as separate confirmations and confirm them in writing. If you do not give them, you keep the full right.
- For coaching, programmes, and other services, if you expressly ask us to begin within the 14-day period and then cancel, you pay a proportionate amount for what was provided up to the moment you cancelled.
- Certain live events tied to a specific date may fall outside the cancellation right. Where that applies, we say so on the event page, and clause 9 applies.
- To cancel, use this withdrawal form or email [email protected] within the period. We confirm receipt by email and refund any amount due within 14 days, using your original payment method.
Consumers elsewhere. You keep any mandatory cancellation or refund rights that the law of your own country gives you, and nothing in these Terms removes them.
After any cancellation period. Once any statutory cancellation period has passed or been validly waived, programme fees are not refundable. This includes where you change your mind, your circumstances or priorities change, you stop participating, or you do not use all the sessions or services available to you. Unused sessions and services do not carry over beyond the end of a fixed-term programme unless we agree otherwise in writing.
9. Live events
We may change the date, venue, format, or speakers of an event, and will tell you as soon as we can. If we cancel an event, we will offer a transfer or a refund of the event fee. You are responsible for your own travel, accommodation, insurance, visas, and safety, and for following venue rules. You take part in any physical activity at your own risk and should not exceed your physical capacity.
10. Intellectual property
The materials, frameworks, competency models, methods, programme and product names, assessment materials, course content, workbooks, slides, recordings of our teaching, and the website and its content are owned by us or our licensors and are protected by Netherlands and international intellectual property law. We grant you a personal, non-transferable, non-commercial, revocable licence to use the materials for your own development and professional practice for as long as we give you access. You may not copy, share, sell, publish, teach as your own, adapt, or create derivative works from our materials, or use them to build a competing programme. You may freely apply what you learn in your own coaching and work; the restriction is on reusing our materials, not on acting on your own insights. Your own pre-existing and independently created materials remain yours. Because damages may not be an adequate remedy for misuse of our materials, we may seek injunctive relief in addition to any other remedy.
11. Recording of sessions
Group sessions, practice sessions, and teaching sessions may be recorded, usually through Zoom, so we can give participants replay access, deliver feedback and assessment, improve our programmes, and train our faculty. We will tell you when recording is happening. We own these recordings.
Owning a recording is separate from the right to use your image or voice in marketing. We will only use a recording or clip that identifies you in public marketing or advertising with your separate written consent, and you may withdraw that consent for future use at any time. Recordings of real coaching conversations that you submit for feedback or assessment are handled under the relevant programme agreement. Please do not record or share sessions yourself, out of respect for the group.
12. Use of AI tools, AI-assisted analysis, and content
We use AI tools to support delivery, to work with the information you share (for example to transcribe and summarise sessions and identify themes), and to help create materials and content. Where you interact with or are recorded by an AI tool, we will tell you at the time, not only here. Our Privacy Policy explains which tools we use, who provides them, and how your information is handled.
You give us permission to process the information, materials, and content you provide ("your inputs") through these AI tools to deliver our services to you and to produce related materials. You confirm that you have the right to share your inputs with us, and that they do not infringe anyone else's rights or include other people's confidential, personal, or sensitive information without their permission.
AI outputs, including any analysis, summary, suggestion, or generated content, can be inaccurate, incomplete, biased, or unsuitable. They are provided as is, are not professional advice, and do not replace the human coaching relationship or your own judgement. You are responsible for reviewing and deciding whether to rely on anything an AI tool produces. A human remains responsible for our coaching, feedback, and assessment of you, and we do not make decisions about you, including certification decisions, by solely automated means.
To the fullest extent the law allows, we are not liable for any loss arising from AI analysis or outputs, from errors or omissions in them, or from any decision or action you take based on them. You agree to compensate us for losses and third-party claims arising from your inputs or from your use of AI outputs, except to the extent caused by us. We do not use AI for manipulative or exploitative purposes, and where we publish AI-generated or materially AI-edited media, we will mark it as such where the law requires.
Nothing in this clause limits any liability that cannot be limited under the law that applies to you, or affects your data protection rights, which are set out in our Privacy Policy.
13. Confidentiality
We treat what you share in confidence and only disclose it where the law requires it, where there is a serious risk of harm, or where you give written consent. In group settings, confidentiality runs both ways and between participants: what another participant or their coachee shares stays in the group, and you agree to keep it confidential. We may use anonymised, non-identifying learnings for teaching and programme improvement; anything that identifies you needs your separate written consent under clause 11. Nothing in this clause prevents anyone from making a legitimate complaint, reporting unlawful or unethical behaviour, or making a disclosure required by law. For breach of this clause we may seek injunctive relief in addition to other remedies.
14. Your feedback
If you give us feedback, comments, or suggestions about our services, we may use them to improve what we do, without any obligation to you and without it affecting your own rights in your ideas. We will not claim ownership of your business ideas.
15. Our liability
We provide our coaching, programmes, courses, and events with reasonable care and skill. Our services and materials are otherwise provided as is, and we do not warrant that they will be uninterrupted or error-free or that they will achieve a particular result. We are not responsible for failures of third-party platforms (such as Zoom, Kajabi, or your payment provider) outside our reasonable control.
To the extent the law allows, our total liability to you for any claim is limited to the amount you paid us under the relevant purchase, and we are not liable for indirect or consequential loss, or for loss of profit, income, clients, business, data, or anticipated savings.
Nothing in these Terms limits or excludes any liability that cannot be limited or excluded under the law that applies to you, including liability for death or personal injury caused by negligence, for fraud or intentional or gross fault, or for breaches of mandatory consumer rights. Where your local law gives you protections these Terms cannot reduce, those protections apply in full.
You agree to compensate us for losses and third-party claims that arise from your breach of these Terms or from content you provide to us, except to the extent caused by us.
16. Force majeure
We are not liable for any delay or failure caused by events beyond our reasonable control, including illness, technical or platform failures, loss of premises, travel disruption, or government measures. Where such an event prevents a session, we will reschedule or provide an equivalent where reasonably possible. Where it prevents an in-person event, we will offer a transfer, an online alternative, or a refund of the affected fee.
17. Suspension and termination
We may suspend or end your access if you materially breach these Terms, do not pay, submit false evidence for assessment, or behave in a way that harms the group, coachees, or our faculty. For a breach that can be put right, we will give notice and a chance to fix it first. For serious misconduct we may act immediately. On termination your access and licence end, and fees that are lawfully due remain payable. Clauses that by nature should continue, including intellectual property, confidentiality, liability, payment owed for what was provided, and governing law, survive.
18. Community conduct
In our communities, programmes, and events, treat others with respect. Do not harass or discriminate, and do not use the community to pitch, recruit, or sell to other participants, harvest their contact details, or share affiliate links without our permission. Normal professional relationships and genuine collaboration are welcome. We may remove anyone who seriously or repeatedly breaches these standards.
19. Pricing and typographical errors
We try to keep prices and descriptions accurate. If a product or service is shown at an obviously incorrect price or with a clear error, we may cancel or decline the order, even if it was confirmed. If you have already paid, we will refund you in full promptly. We will tell you and offer the correct option where we can.
20. Promotions
From time to time we may run promotions, founder rates, or special offers. These may have their own rules and eligibility conditions, which we will make available and which form part of these Terms for anyone taking part.
21. Third-party links and services
Our website and materials may link to or include third-party websites and services that we do not control. We are not responsible for their content, accuracy, or practices, and your use of them is at your own risk and subject to their own terms. A link is not an endorsement.
22. Governing law and disputes
These Terms are governed by the law of the Netherlands. If you are a consumer, you keep the mandatory protections of the country where you live, and you may bring proceedings in your local courts where the law allows. Please contact us first at [email protected] if something goes wrong. If we cannot resolve it together, we will try mediation before going to court. We do not require you to give up your right to go to court or to take part in collective proceedings where your local law provides them.
23. Intellectual property complaints
If you believe content on our website infringes your intellectual property, contact us at [email protected] with details of the material, your contact information, and the basis of your complaint, and we will review and respond.
24. General
We may update these Terms. Material changes will not apply retroactively to a purchase already made, and we will give notice of material changes before they take effect. If a provision is unenforceable, the rest continues, and the unenforceable provision is read down to what the law allows rather than removed entirely. Our not enforcing a term once does not waive it. You may not transfer your contract or your programme place without our written consent; we may transfer ours on notice if your rights are not reduced. Section headings are for convenience only. These Terms, together with any programme agreement, the documents they refer to, and your order confirmation, are the whole agreement between us.
If you have questions about these Terms, contact us at [email protected].
